About Us


Huetiful was founded by former Procter & Gamble executive, Ken Burkeen. His vision, after working several years in Procter & Gamble's Global Beauty Care Division, was to create a company that truly addressed the unmet needs within the hair care industry. Huetiful (derived from the word 'hue' = shades of color) tackles century old challenges like dry hair, breakage, split ends, heat damage with innovative, new products like the Huetiful nanoSMOOTHING System and the Huetiful Glycolic Strengthening Treatment. 

The Huetiful brand is rooted in the belief that women of many hues from all around the world deserve simple solutions to achieve healthy, beautiful hair. Today, the company is a thriving global business with an array of products and services for healthy, beautiful hair for women. 

Today, Huetiful has four salons with locations in Atlanta, Chicago, Dallas-Ft. Worth, and Austin, TX and distributes professional retail products around the world direct to Professionals.



We are a company passionately committed to offering you unmatched and essential solutions that make healthy hair a habit. We realize that there are common frustrations for women around hair health, manageability and style.  Our purpose is to love you like you love your hair.  We intimately understand the bond that connects you to your hair and the nagging frustrations that go along with your own hair journey. We offer an array of products and services designed to achieve healthy, beautiful hair for life.

We are advocates of entrepreneurship and are proud to be a part of a global “start-up” community of innovative businesses who are impacting our economy.  The Internet has been our oyster of opportunity. Through supporting Huetiful, you are not only getting the best products for your hair but you are also paying it forward through the work we do to support the sustainability of entrepreneurial enterprises globally. We welcome you to our family!